By the time this article is published, it will be two weeks old. Dan Snyder may already have decided to stonewall the movement to change the name of his football team or he may have had a change of heart and already be designing a new logo. He certainly does not need my assistance with this issue, but, this being America, where we all get to weigh in on topics of interest, here is what I think he should do if he is still vacillating:

1. Admit that the controversy now has a life of its own. Once the national media took the issue seriously with people like Bob Costas bluntly calling the name "Redskins" offensive, the debate is likely to continue and worsen. Ignoring the noise will no longer work.

2. Understand the difference between Then and Now. When the moniker was originated, the country felt differently about race and the effect of certain words on our perception of fairness. A smart and sensitive man, a description that those who know him best say fits Mr. Snyder, would see that the times have changed and would now do something positive.

3. Take control of the issue. He could ask the public for input on a new name and logo. He could even limit the suggestions to maintaining some connection to the Native American tradition he claims to honor. Make it a contest like they did in Seattle. Celebrate the winner. Start a whole new history and get the well-deserved credit for removing a totally unnecessary taint of his leadership.

4. Make more money. New uniforms, new jerseys for the fans, new memorabilia including hats, flags, horns, gloves, utensils, mugs, etc. Everybody wins. The offended are disarmed. The traditionalists adjust. The NFL is relieved.

Mr. Snyder owns the team. He can do with it as he pleases. He is also a perceptive and successful businessman. He would not tolerate a coach who refused to see that the game had evolved since the single wing formation of the 30's and 40's. Maybe it is time to hold himself to the same standard. Don't call it morality or ethics or political correctness if it makes you uncomfortable. Call it common sense and let's move on.