Salamander Resort & Spa, the luxury resort located outside Washington, D.C. and owned by noted entrepreneur Sheila C. Johnson, has appointed Michael Cady as its new director of sales and marketing.

A well-rounded hospitality and retail marketing professional, Cady has more than 15 years of both advertising agency and corporate hotel experience, with a decade specifically dedicated to the luxury hospitality industry.

He joins the luxurious Middleburg, VA-resort, which is managed by Salamander Hotels & Resorts, from the internationally acclaimed advertising agency Saatchi & Saatchi in Fayetteville, AR, where he served as an account director and was the daily contact for Proctor & Gamble's sales, marketing and global brand teams.

"It is a pleasure to welcome Michael onto our team to help Salamander Resort & Spa continue its evolution into one of the world's top destinations," said Resort General Manager Reggie Cooper. "His enthusiasm for luxury properties is incredibly high and he brings a consumer-centered approach to marketing and sales."

Cady also has previously served as the corporate marketing director for Joie de Vivre Hospitality, as marketing director for Belmond in the US, Mexico and Caribbean, and as an account director for Rawle Murdy advertising agency in Charleston, S.C.

"Thanks to the vision of Sheila Johnson, Salamander Resort & Spa is a jewel among America's finest properties," said Cady. "I am thrilled for the opportunity to work alongside such a dedicated group of hospitality professionals, and look forward to showcasing the beauty of Virginia's horse and wine country worldwide."