The Town of Middleburg, with input from the Town's Economic Development Advisory Committee, will be issuing a Request for Proposals (RFP) for Social Media Activities. This RFP will seek individuals or firms who have the capability to develop and implement a Social Media Strategy. The Town expects to issue the RFP on April 1, 2021, and make a decision by June 1, 2021.

The Town of Middleburg is an historic, authentic Town that provides opportunities for shopping, dining, and relaxing that are unrivaled in the DC Metro region. Home to the only 5-Star awarded, full-service resort in the Mid-Atlantic (Salamander Resort & Spa), as well as the oldest continuously operating Inn in America (The Red Fox Inn), Middleburg is the premiere destination for leisure travel for those local, regional, and distant. With 20 food establishments, over 190 high-quality lodging rooms, and dozens of small business retail shops, Middleburg provides something enjoyable for every visitor.

The Town of Middleburg promotes its destination to visitors in the Mid-Atlantic, with the goal of building destination awareness and traveler consideration. The Town uses primarily digital and social media efforts, building on the strength of Facebook and Instagram. Content will use the Town's new branding logo, along with key taglines such as "Make Your Escape" and "Instant Connection". Imagery will capture the beauty and essence of Middleburg as a rural retreat and quick getaway from the city. Marketing efforts will also target local visitors from the DC Metro region, to include Loudoun and Fairfax Counties.

Interested persons and firms are encouraged to review the Town's webpage for the posting of the Social Media RFP at https://www.middleburgva.gov/bids.aspx. You can also sign-up for alerts when new bids or RFPS are posted.