We all enjoy the history of Hunt Country, the beautiful countryside, the charming traditions, the fine hunters and valiant canine companions, the iconic paddocks and beautiful barns, the riding rings, the dappled mornings and sunset sorties across the fields.

Millions are invested by leaders of more mundane areas in search of a brand and identity that will cast a glowing reflection on their commercial sector. They do not have the luxury of a legacy like Middleburg's that is the envy of towns and villages around the world.

Without care and diligent attention, this legacy will not last. As a famously successful advertising executive leader once said, "By time you are tired of your brand, the people you're targeting are just beginning to remember it."

By honoring identifying with our traditions, we ensure the continuing success of our commercial sector. In order to honor them it is absolutely essential that we study the fascinating and exceptional history of this wonderful place.

Current and future marketers of Middleburg will attain astounding levels of success if they closely study the personalities and the persuasions of this historic place. Our legacy, our liturgy, our vocabulary and our iconography are impeccable and seductive to precisely the customers and visitors our retailers wish to cultivate.

Fortunately, we do not need to invest millions to continue our legacy. We do need to continue to honor our highly diversified and loyal citizenry, and to consistently raise our pastoral, hunt and equine brand as an invitation to all the world to visit this historic place.