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Salamander Hospitality Adds Historic Golf Resort to Portfolio

· From pages 25 of the print edition

Innisbrook Resort and Golf Club in Palm Harbor, Florida is the most recent Salamander Hospitality acquisition. Purchased from Golf Trust Of America July 16, the club will receive major investments to bring it up to premier property status.

"We're going to turn Innisbrook around," said Salamander founder Sheila Johnson on Fox News. "We're going to put it back on the map as one of the best golf resorts in the country, if not the world."

Salamander's plan for Innisbrook includes a complete renovation of the 65,000 square feet of meeting space, major investment in landscaping, the addition of a 10,000 square foot, world-class spa and the rehabilitation of all four golf courses.

The $10 million dollar investment Salamander plans to invest in improvements over two years managers indicate will take the property from a diamond in the rough to a crown jewel in the Salamander portfolio of premier resorts according to local managers.

Salamander Hospitality President Prem Devadas confirmed the firm's goal to work closely with Innisbrook's proud and caring staff, many of whom have been with the resort for over 20 years. "It is the combination of facilities and service enhancements led by Vice President of Operations Chuck Pomerantz that will be the basis for Innisbrook's successful turnaround," Devadas said to the press.

Plans call for Innisbrook to cultivate relationships with major sporting events and entertainment as well as international conventions. According to Innisbrook's Director of Golf Jay Overton, the planned improvements will be of real value to next year's PGA Tour players as well as to resort guests and club members.