Archive — this site is preserved as it appeared on 2026-10-26. No new content is being added.

Negotiations with "Visit Loudoun" Continue

· From pages 1 of the print edition

On June 27, Beth Erickson, Jordon Harris and Reggie Cooper appeared before the Council representing Visit Loudoun.

Business & Economic Development Director Gaucher advised Council that he, Town Administrator Danny Davis and Councilmembers Philip Miller and Chris Bernard identified deliverables the Town would like to Visit Loudoun to supply in the coming year.

Harris, a member of the Visit Loudoun Board of Directors assured Council that they would "continue to provide a majority of the accountability measures that were requested by the Town and would promote Middleburg, as the Salamander Resort was an important stakeholder for them."

He regretted, however, that much of the data requested by Council could not be provided because providing data from Visit Loudoun's key stakeholders "was frowned upon by their Board of Directors."

As for access to "key spots on their website" Harris noted that Visit Loudoun "sold ads in that location and did not want to lose the revenue."

Council asked that Visit Loudoun provide the Town with a list of data it COULD make available before they finalized the Memorandum of Agreement between Middleburg and Visit Loudoun for the coming year.