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Brick & Mortar Mercantile Comes Home to Middleburg

· From pages 4, 5 of the print edition

Tara and Ben Wegdam are excited to be opening a brand new Brick and Mortar store in Middleburg VA.

Brick and Mortar is a fresh and fun new retail format offering entertaining and interesting products for him and her. Local products are supplemented with national brands like Stetson, Filson and Blundstones. The format is all about creating an interesting and engaging shopping experience. "Think of it as a collection of products that each have a story to tell, that are unique and create conversation," explains Ben. Brick and Mortar takes a new approach by encouraging its customers to not just shop, but to genuinely engage and be entertained in a traditional retail store. More information can be found at www.justbrickandmortar.com.

The Wegdams have been in Middleburg since 2000 and opened the first Crème de la Crème 21 years ago. Since then the couple has expanded in the loulou and Zest clothing formats. "We have been looking for the right space for a Brick and Mortar in Middleburg for quite a while. Not only did we start our businesses here, we live here and are part of the community. Middleburg is a unique town with both a thriving culture and retail market, it couldn't be a better fit," states Ben.

Brick and Mortar already has two locations. The first one opened on King Street in Leesburg in April 2019 and the second opened on Market Street in Frederick MD in October 2019.

Brick and Mortar Middleburg will be located at 201 W. Washington, Middleburg VA 20117. (the former Southern States building ). The store is expected to open sometime in April.

Please contact Michelle McNaughton by phone 540-878-3232 or email mmcnaughton@westfederalretail.com for further information.